Channel partner programs

The latest developments in channel partner programs and what they mean for MSPs, consultants, systems integrators and other service providers.

August 08, 2022 08 Aug'22
Partner ecosystem economy bucks market turbulence

A key index reports unexpected service sector growth, while digital services M&A could overtake 2021 deal volume and value levels; more IT channel news.
August 01, 2022 01 Aug'22
Will cloud, IT services prove recession-resistant businesses?

Partners expect demand for their offerings to endure through economic turbulence and, to some extent, because of the unsettling times; more IT channel news.
July 26, 2022 26 Jul'22
Microsoft partner ecosystem revved up, riled by 2022 event

A contact center product launch, a space industry community and an upcoming partner program revamp topped the list of Microsoft Inspire developments; more IT channel news.
July 21, 2022 21 Jul'22
Microsoft industry clouds hover over partner event

At Microsoft Inspire, industry-specific cloud offerings emerged as a key FY 2023 direction for the technology company and one in which it enlists partner ecosystem support.

Bring yourself up to speed with our introductory content

tier 1 vendor

A tier 1 vendor is one of the largest and most well known in its field -- often enjoying national or international recognition and acceptance...(Continued) Continue Reading
channel partner portal

A channel partner portal is a web-based application that provides a vendor's established partners (usually distributors, resellers, service providers or other strategic partners) with access to deal registration, marketing resources, pricing and ... Continue Reading
distribution channel

A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Distribution channels are also known as marketing channels or marketing distribution channels. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Atlassian partners cite cloud migration, ITSM growth

The software company offers a range of partner opportunities as it pursues digital transformation and transitions from server products to cloud-based offerings. Continue Reading
The cloud is changing the channel, and customers win

The Ingram Micro Cloud Summit called for channel partners to develop intellectual property around cloud offerings and emphasize customer success to boost retention. Continue Reading
2022 in-person, virtual partner events calendar

This channel partner conference listing features a range of events for MSPs, cloud consultants, resellers, systems integrators and other partner types. Continue Reading

Learn to apply best practices and optimize your operations.

Measuring innovation success in co-innovation partnerships

Profits are an obvious way to measure business success, but to measure co-innovation partnerships, parties must also identify intangible benefits, such as knowledge acquired. Continue Reading
Technology service providers enter a golden age

The good -- the digital transformation project is now a priority. The bad -- IT is short staffed, equipment is back-ordered and everyone is burnt out. Who will do the work? Continue Reading
Cisco partners back software push, EA acceleration

Software development, simplicity and platforms are among the current channel watchwords at Cisco. Partners share their views on the vendor's latest initiatives. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

Channel partners help SaaS provider enter overseas markets

OneLogin needed a way to enter overseas markets. The company decided cultivating relationships with channel partners was the best method. Continue Reading