Customer data management

Customer data management includes monitoring data integrity, privacy and security for CRM platforms and, for some organizations, separate customer data platforms while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.

August 17, 2022 17 Aug'22
A hyper-personalized AI platform for community finance

Using the vendor's Cortex AI platform, DeepTarget created a digital experience platform that community finance institutions can use to predict what consumers will buy.
August 12, 2022 12 Aug'22
Third-party cookies remain as Google advertising in DOJ's sights

If Google gets sued by U.S. antitrust authorities on the grounds its advertising network is a monopoly, marketers need to plan for how it may affect their operations.
July 07, 2022 07 Jul'22
Salesforce CodeGen lead discusses AI-generated programming

The head of Salesforce's open source, AI-assisted no-code project discusses the company's approach to AI moving forward, as well as what users might see next on the roadmap.
June 14, 2022 14 Jun'22
Adobe adds CDP functionality for B2B use cases

Adobe catches up with the competition with the release of new customer data platform features for marketers, including a 'data clean room' and tools for B2B users.

Bring yourself up to speed with our introductory content

soft copy

A soft copy (sometimes spelled 'softcopy') is an electronic copy (or e-copy) of some type of data, such as a file viewed on a computer's display or transmitted as an email attachment. Continue Reading
How do companies protect customer data?

Companies can protect customer data through various technical tools and strategies, like authentication and encryption. But some types of data need more protection than others. Continue Reading
data classification

Data classification is the process of organizing data into categories that make it is easy to retrieve, sort and store for future use. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

CRM vs. CDP vs. DMP: What's the difference?

Sales and marketing terms are like alphabet soup, and the different acronyms can get confusing. Find out the difference between three major platforms: CRM, CDP and DMP. Continue Reading
10 voice of the customer tools to consider

A voice of the customer tool is invaluable for creating an action plan to improve the customer experience. Continue Reading
10 sentiment analysis tools to consider

Sentiment analysis is a vital component in customer relations and customer experience. Several versatile sentiment analysis software tools are available to fill this growing need. Continue Reading

Learn to apply best practices and optimize your operations.

Top 10 customer data privacy best practices

To ensure customer data remains secure and inaccessible to bad actors, organizations should implement best practices such as frequent data audits and employee trainings. Continue Reading
How to fit customer experience security into your strategy

Most organizations overlook security in their CX strategies. However, with collaboration, personalization, CIAM controls and more, organizations can offer a secure and positive CX. Continue Reading
The future of DMPs in a post-cookies world

DMPs are still important in marketers' jobs, but the move away from third-party cookies threatens the DMP's future. Here's what marketers and DMP providers need to know. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

8 CX challenges facing organizations and how to address them

There are many barriers to effective CX initiatives, but most revolve around communication on both the consumer and enterprise sides of the equation. Continue Reading
Consumer behavior analytics makes the unpredictable predictable

With AI's arsenal of machine learning, deep learning and NLP, consumer analytics can take some of the unpredictability out of predicting buying patterns and up conversion rates. Continue Reading
Salesforce marketing automation tools close the data divide

Marketing automation CEO offers tips on bringing together siloed data, spotting sales trends, analyzing sales funnels and allocating marketing campaign spending. Continue Reading