Geoffrey Bock is principal of Bock & Company, a consultancy and research company based in Newton, Mass., that advises software companies, end user organizations and government agencies on technology innovation, information security and the future of doing business in the digital age. A technology analyst and consultant, he specializes in digital strategies for content and collaboration with a particular focus on Web content management initiatives and system processes. Bock has authored hundreds of in-depth reports, case studies and articles on the business impacts of content technologies. He also tracks the evolution of social and mobile channels, and focuses on how enterprises manage content for improved mobile experiences. He is an expert on the role of XML, taxonomy terms and metadata categories within enterprise-grade publishing environments. He advises enterprises on the essential activities for creating, organizing, publishing and syndicating digitized information to build customer experiences.