Today’s B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: “Quantity over Quality”. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even familiar suppliers sourcing contacts from unknown audiences. We will also reveal why purchase intent insight is the key for uncovering in-market active buyers from sources you trust.
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