Data-driven display puts your brand in front of active tech buyers. See how contextual banners, takeover sponsorships and behavioral targeting can support your goals.

Contextual Banners

Improve brand preference with the Web’s most active B2B tech buyers

Banner Ads

Aligned to relevant, purchase-focused editorial content in your market >

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Welcome Ads

Capture share of mind at the start of a journey >

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Rich Media

Drive user engagement with your content via custom-built interactive branding >

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Contextual Banners Hover menu
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Engage with your target accounts through Data-Driven Display advertising. Connect with us today.

How digital branding drives B2B demand

Learn how better-targeted digital display drives more demand, builds pipeline and accelerates sales.

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Takeover Sponsorships

Establish market authority and disrupt competitors

Keyword Takeovers

Intercept and influence technology buyers based on their keyword searches >

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Editorial Takeovers

Build thought leadership by aligning with TechTarget’s top-ranked, editor-curated learning experiences >

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Roadblocks

Increase exposure and block out competitors around key product launches and business initiatives >

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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?­­­­­­

If you use programmatic advertising or intent data, you’ve probably heard that Google is killing third-party cookies. Understand the impact of this decision, how it affects you and 4 ways to get ahead of it.

Read the Blog

Behavioral Targeting

Leveraging industry-leading behavioral data from Priority Engine to engage in-market buyers

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Active Buyer Targeting

Influence prospects researching technologies in your space

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ABM Targeting

Engage target accounts active within your market segment

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Programmatic Guaranteed

100% guaranteed programmatic delivery to the most coveted TechTarget inventory

TechTarget’s targeted branding solutions drive downstream consideration lift

25%
increase in
consideration rate

22%
increase in email
click-through rate

2X
increase in opportunities and pipeline

Product resources Visit the Resource Library

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