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  In recent years, B2B organizations have added more and more XDRs – but outcomes haven’t kept up with expectations. In this white paper, we look at findings from recent Tenbound/RevOps Squared/TechTarget research to identify where major chronic breakdowns are still occurring in many Sales Development programs.
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  If you want to reach prospects who’ll actually respond, Activity Matters. That’s why TechTarget’s Active Prospects are 7X more likely to click on your emails, 75% more likely to accept a meeting, and 2X more likely to turn into pipeline. Watch this video to learn how TechTarget can help you identify and engage the most active buyers in B2B tech.
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The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

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ABM, Content, Demand Generation, Marketing, Sales and Marketing Alignment

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

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Featuring

John Steinert

John Steinert

CMO, TechTarget

Andrew Gaffney

Andrew Gaffney

Publisher, Demand Gen Report

Latest sales & marketing thinking See all resources

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Beyond Activity: How Quality Interactions Can Significantly Improve Yield

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You vs. Your Buyer: How to Create Customer-Centric Messaging

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Partner Marketing Visionaries: Partner Sales & Marketing: Driving Success at the Regional and Global Level

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Beware of Black Boxes. Look for Actionable Outputs.

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