real buyer activity
Tapping into Real Buyer Activity and Behavior to Drive Better B2B Marketing and Sales Results in 2021

Paige Pollard Senior Manager, Corporate Communications

While quarantining and lockdowns are hopefully temporary, the move to digital that has erupted during the pandemic seems to be here to stay. As the buyer’s journey becomes increasingly more […]

using priority engine Rezilion
How Rezilion Converts More Marketing Qualified Leads with Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: Rezilion was having a difficult time breaking through to their target persona due to the demanding nature of their work. This was impacting their ability to successfully convert MQLs […]

using priority engine QTS
How QTS Data Centers Breaks into More Fortune 1000 Accounts with Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: QTS Data Centers needed to break into more Fortune 1000 and strategic accounts and better identify real decision-makers for their sales and marketing teams to go after. Solution: QTS […]

intent data signals
Intent Data: It’s Not the Volume of Signals That Matters – It’s What’s in ‘Em

John Steinert CMO

As a marketer, I’m super excited about the potential AI and ML promise to help me understand data and take productive action on it. Our editorial team is making significant […]

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Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

bidstream data
Prying Open the Black Box: Why Bidstream Data is Not a Sustainable Source of Intent

Don Hawk Executive Director & Co-Founder

“Billions of signals…” Does this phrase sound familiar to you when it comes to intent providers? There’s been a proliferation of solutions offering intent data in recent years, most of […]

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5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Paige Pollard Senior Manager, Corporate Communications

In these times of uncertainty, it’s understandably easy to veer off course or be unsure of what lies on the path ahead. In the early stages of the pandemic, many […]

managed service provider MSP
The Critical Importance of MSPs in a Changing Market and How to Effectively Target Them

Susan Smith Publisher, Managed Service Provider (MSP) Market

The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]

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