Steve Niemiec

Steve Niemiec

Chief Revenue Officer

purchase intent insights fishing
Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

Steve Niemiec Chief Revenue Officer

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]

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The Real Deal: The Power of Purchase Intent Insight – TAKE 4

Steve Niemiec Chief Revenue Officer

Those of you who have read my previous 3 posts learned how companies like Microsoft and Qlik have recently closed large scale deals in both the US and UK. More importantly, in […]

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The Real Deal: The Power of Purchase Intent Insight – TAKE 3

Steve Niemiec Chief Revenue Officer

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

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The Real Deal: The Power of Purchase Intent Insight – TAKE 2

Steve Niemiec Chief Revenue Officer

A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]

purchase intent insight
The Real Deal: Proof of the Power of Purchase Intent Insight

Steve Niemiec Chief Revenue Officer

Like you, I try to learn from my peers.  People succeeding at what I’m trying to do.  And one thing that really helps me is a meaty set of facts:  […]

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Don’t Be Sold Media When You Should Be Shown

Steve Niemiec Chief Revenue Officer

With the proliferation of ad technology and low cost do-it-yourself programmatic platforms, there is no shortage of intriguing media “ideas” for marketers. Alluring automation – “fire-and-forget” programmatic that targets only […]

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Marketers Have a Right to Know Where Their Leads are Sourced From

Steve Niemiec Chief Revenue Officer

Do you know where your leads are? Does anyone remember those PSAs that used to run before the news – “Its, ten o’clock. Do you know where your children are?” […]

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Marketers Beware: Not All Purchase Intent Data is Created Equal

Steve Niemiec Chief Revenue Officer

New technologies are a great thing. Often they lead to new ways to approach issues and can be disruptive as well as additive to success. They lead to new and innovative ways […]

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