Making Sense of Intent Data for Sales and Marketing Pros
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]
Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]
When we take a closer look at what many ABM programs look like – the tactics they employ, the measures, etc. – there’s still confusion among marketers about the goal. […]
ABM observations and learnings from 2022’s B2B Marketing Exchange I’ve just gotten back from B2BMX in Scottsdale, the first face-to-face event I’ve attended in exactly two years. Among the many […]