September 13, 2016
The State of APAC IT Digital Marketing
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
September 8, 2016
Tech Marketer Talks: Silver Peak Drives Demand and Brand Awareness through Global Integrated Marketing
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
July 26, 2016
How Technology Marketers Can Navigate the Opportunity in Brazil
Sarah Zuccaro International Product Manager
Brazil has certainly been making headlines lately. Political turmoil and even a potential Zika virus epidemic have posed major hurdles for the country and its economy. But an economic crisis […]
July 12, 2016
B2B Technology Marketing and Media – Market Spotlight: China
An interview with Shirley Xie – Country Manager, TechTarget China In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in countries […]
June 28, 2016
Tech Marketer Talks: Driving Digital Growth and Actionable Marketing Opportunities across Asia-Pacific – LogRhythm
Shamim Narayan Product Manager - APAC
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
June 6, 2016
B2B Technology Marketing and Media – Market Spotlight: France
Byrony Seifert VP of Marketing and Product Delivery, EMEA
An interview with David Castaneira – Country Manager, TechTarget France In this 2016 Market Spotlight series we’ll be giving in-depth interviews with regional marketers on the current state of B2B technology marketing in […]
March 29, 2016
Why Marketers Must Develop In-Language Content for France (and Other European Regions)
Byrony Seifert VP of Marketing and Product Delivery, EMEA
Wait, the world isn’t fluent in English? The nerve! Bonjour! Je m’appelle Byrony. Je suis Américaine. J’habite à Londres. 30 hours of French class this past couple of weeks and […]
March 22, 2016
How to Conduct an Effective Marketing Content Audit
Claire Decommer Marketing Manager France
In an online lead generation world, we talk a lot about content promotion as being a crucial element for success. However, it all starts with the content itself – your […]
February 27, 2016
3 Questions to Ask Before Doing an Outsourced Telemarketing Lead Acquisition Campaign
Bill Crowley Executive Vice President, Data
Since account-based marketing (ABM) is such a hot topic, marketers feel pressure from sales teams (and the VP) to do something around target account penetration. In response, telemarketing has made a […]
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