October 3, 2016
Rick Nendza VP, Content Product Marketing
John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]
September 30, 2016
Mike Cotoia Chief Executive Officer
I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]
September 28, 2016
Garrett Mann Senior Director, Corporate Communications
Intent-based marketing is a very important topic right now—it’s the first really promising application of big data in the B2B IT sales and marketing space. The basic idea is simple; […]
September 19, 2016
Dara Such Vice President and Publisher
For the last 5 years (or more in some cases) B2B tech marketers have made strides to adapt to a new inbound reality where buyer connections were clear. The promise […]
September 8, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Louise Crawford is Senior Director of Worldwide Demand at Silver Peak. She oversees all global demand initiatives for direct channels including campaign development, events, worldwide customer communications and international operations. […]
July 29, 2016
John Steinert CMO
A tough (but great) boss at SAP once said to me: “I know that when I invest in Sales guys today I get more sales tomorrow … why’s marketing always […]
July 19, 2016
Amanda Roser Integrated Marketing Manager
According to a recent survey by FlipMyFunnel, 64% of marketers plan to implement Account-Based Marketing (ABM) in the next year. If done right, ABM can pay huge dividends for your […]
June 28, 2016
Shamim Narayan Product Manager - APAC
Joanne Wong is a technology marketing veteran. When she joined LogRhythm as its Singapore-based Asia Pacific marketing director, she quickly learned a lesson: a bigger marketing team doesn’t always mean […]
May 31, 2016
Erin Colleran Senior Client Consulting Manager
Recently, the TechTarget sales organization had the privilege of hosting one of our clients, a Business Development Executive from a leading Technology Distributor, to discuss his experiences generating quality engagements […]
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