May 3, 2016
Garrett Mann Senior Director, Corporate Communications
In order to be successful in today’s competitive selling landscape, it is essential to leverage all of your selling channels to their fullest extent. This infographic provides B2B sales professionals […]
April 15, 2016
Garrett Mann Senior Director, Corporate Communications
Data. It is a word that has sparked a revolution in marketing. There are new categories being built, new marketing teams being assembled around data science, and for all you sports […]
April 5, 2016
Abby Gilmore Grant Director, Client Consulting
Scoring is more than just a number Lead scoring, the process and methodology of attributing a value to a lead based on a variety of factors and behaviors, is an […]
March 11, 2016
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
is Vice President of Global Marketing at Iron.io. She oversees all facets of marketing and the beginning of the sales pipeline including demand gen, product marketing, brand, PR/AR and the […]
March 8, 2016
Michelle Whitehouse Client Consulting Manager
Consumption is intentional; with a little bit of circumstance and serendipity thrown in. But without intention, there is nothing creating forward movement. As marketers, this is something that needs to […]
February 5, 2016
Bill Crowley Executive Vice President, Data
Telemarketing has been a mainstay of B2B tech marketing for decades, especially internationally. It is necessary and effective, but with the maturity of online sources and methods, experienced tech marketing […]
February 1, 2016
Bill Crowley Executive Vice President, Data
Getting accurate data at the beginning of your lead process is crucial, especially about the lead’s interests in your solution area. You stake your reputation with the sales team when […]
January 19, 2016
Garrett Mann Senior Director, Corporate Communications
This past week, we had our 2016 sales kickoff right here in TechTarget’s Newton headquarters. This time of year is a time of excitement and optimism moving into a new year. […]
December 29, 2015
Bob Lapsley Senior Manager, Integrated Marketing
The New Year is the perfect time to start fresh and set some new goals for yourself. So in the spirit of things, I’ve laid out a few New Year’s […]
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