Garrett Mann

Garrett Mann

Senior Director, Corporate Communications

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How to Kill a Sales Opportunity in 3 Simple Steps

Garrett Mann Senior Director, Corporate Communications

In a market where both upstarts and 800 lb gorillas are competing for business, it is critical to make the most of every opportunity. But creating and capitalizing on technology marketing and […]

10 biggest technology mistakes to avoid - featured
The 10 Biggest B2B Technology Marketing Mistakes to Avoid

Garrett Mann Senior Director, Corporate Communications

There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]

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Redefining Marketing and Sales Engagement

Garrett Mann Senior Director, Corporate Communications

Depending on which marketer you talk to, when it comes to engaging B2B and technology buyers during the buy cycle, they will quote 1 of 4 stats:     Buyers […]

localization
2015 Global Content Marketing Checklist: Are You Localizing?

Garrett Mann Senior Director, Corporate Communications

As you plan your content marketing efforts for 2015, there are a number of things to consider when it comes to development and distribution of your content within specific global […]

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