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B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Jenny Labelle SVP, Marketing and Product Operations

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

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How 128 Technology Increased Lead Generation by 20x with Priority Engine

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology sales and marketing innovator Kenny Dellovo, Lead Development Manager at 128 Technology 128 Technology’s innovative networking solution enables enterprises and service providers to build service-centric […]

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How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology marketing innovator, Chris Massey, Director of Marketing at Involta Involta helps organizations plan, manage and execute hybrid IT strategies using a broad range of services […]

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The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?

Kyle Donley Product Marketing Manager

You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]

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How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts

Sarah Geissler Sr. Product Marketing Manager

An interview with strategic marketing innovator Jennifer Reid, Director of Marketing, NA at Panda Security Panda Security is one of the most foremost companies in advanced cybersecurity solutions and services, […]

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How PortSys Uses TechTarget to Generate More Demand and Boost Sales

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology marketing innovator, Tim Boivin, Director of Marketing at PortSys PortSys is a global innovator in information security and zero trust access control, transforming today’s hybrid […]

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AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine

Sarah Geissler Sr. Product Marketing Manager

An interview with marketing innovator Amanda Bohne, Chief Marketing Officer at AppNeta AppNeta is a network performance monitoring solution that delivers deep, actionable, end-to-end network performance data from the end-user […]

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Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019

Abby Gilmore Grant Director, Client Consulting

2019 was a busy year for Priority Engine user group roundtables, with hundreds of users coming together from across the globe to ask questions and share success stories with their […]

content marketing trends
Four Content Marketing Trends to Plan for in 2020

Rick Nendza VP, Content Product Marketing

A customer recently asked my team to provide insights on the innovations we’re seeing in the areas of content marketing, demand generation and nurture in tech marketing. This was certainly […]

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