June 30, 2015
How a Culture of Innovation Pays Off
Peter Ross VP, Corporate Marketing
Lots of companies claim to embody a culture of innovation but very few have the track record to back it up. It’s easy to plant the flag of innovation at […]
June 29, 2015
How Social is Your Value Proposition?
Lisa Dennis President
EDITOR’S NOTE: This post is part of our “Smarter Sales and Marketing” series, a regular feature where technology marketing and sales experts will be sharing insight, tools, and best practices to help today’s leaders better […]
June 23, 2015
Trend Watch: Internet of Things (IoT)
Garrett Mann Senior Director, Corporate Communications
What is IoT? As many marketers are aware, the Internet has forever changed the marketing landscape as it relates to our ability to: get messaging into the market quicker; engage and […]
June 22, 2015
Tech Marketers Unite in Raleigh, NC – Top 5 Takeaways from the TechTarget ROI Summit
Abby Gilmore Grant Director, Client Consulting
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
June 16, 2015
What’s Your Lead Definition Costing You?
Courtney Kay VP of Field Marketing
Confession: What keeps me up at night as a marketer is the fact that sales can and will sell without us (aka marketing). Maybe not as much… maybe not as […]
June 16, 2015
The Role of Context in Content
Hugh Taylor President
Years ago, a fan once asked Steve Martin how he got to be so f***** funny. He replied, “I put a slice of bologna in each of my shoes. So when […]
June 9, 2015
Does Your Content Have an Expiration Date?
Garrett Mann Senior Director, Corporate Communications
You and your content marketing teams are no doubt pumping out lots of new content on a regular basis. It is important to produce new, fresh content, but when it […]
June 9, 2015
Why Marketing Productivity Matters Just as Much as Sales Productivity
Alex Gorbansky CEO
EDITOR’S NOTE: This post is part of a series of posts from Alex Gorbansky, CEO of Docurated who will be sharing his expertise around marketing productivity and platforms to better help our audience […]
June 2, 2015
Tech Marketer Talks: Leveraging Activity Intelligence for more effective sales follow-up – Europa UK
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Alan Haley is CEO of Europa Communications, a 21 year-old international market development agency focused on providing international demand generation and channel support services to technology vendors. Some of Europa […]
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