November 3, 2015
Dave Costello Client Consulting Manager
Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those […]
October 27, 2015
Courtney Kay VP of Field Marketing
Being in the business of creating content to help tech buyers buy, we spend a lot of time dissecting how those buys are actually made. One of the bigger shifts […]
October 27, 2015
Rich Campagna VP, Products & Marketing
It’s true – there are no secrets to great marketing. Everything that we, as marketers, do is on public display (and if it’s not, is it really marketing at all?). […]
October 20, 2015
Sarah Zuccaro International Product Manager
Spoiler: It’s not the same as marketing in North America More and more frequently, I’m seeing requests from North American (NA) marketers looking to reach a worldwide audience. That’s really […]
October 19, 2015
Dara Such Vice President and Publisher
Banners get a bad rap. We constantly look for rationale as to why click-through rates (CTR) or conversions suffer: Too much/little frequency, not enough contextual targeting, etc. What we should […]
October 13, 2015
Bob Lapsley Senior Manager, Integrated Marketing
Later this month, on October 29th, we’re hosting the 40th TechTarget Worldwide ROI Summit at our home headquarters in Newton, MA. The Boston Summit is our final event of 2015, […]
October 13, 2015
Abby Gilmore Grant Director, Client Consulting
As marketers, we talk a lot about content distribution and promotion – two very important elements of content marketing. However, it all starts with the content itself, and without quality […]
October 6, 2015
Michelle Whitehouse Client Consulting Manager
Have you ever heard the saying “this house may need work but it has good bones?” Well, like houses, a lot of content has good bones… but some of it […]
September 29, 2015
Jon Brown VP, Market Intelligence
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
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