August 11, 2015
Ben Bradley Director of Strategic Accounts - Client Consulting
Over the past couple of years many marketers have put a heavier emphasis on content marketing. During this time many brands have pushed to become “publishers” . As a marketer […]
August 6, 2015
Molly Strakosch Marketing Associate
Social media has no doubt become a hot topic of conversation these days among people of all ages; some people express how they think it’s one of the best things […]
August 4, 2015
Bob Lapsley Senior Manager, Integrated Marketing
For the past 8 years I’ve worked at TechTarget, 7 of those were spent catering to the IT end-user audience of our Storage Media Group. My main objectives, in a […]
August 3, 2015
Abby Gilmore Grant Director, Client Consulting
We all know social media is a well-known tactic used in B2C marketing initiatives. From using social channels as real-time customer service engines to promoting the latest sales and sharing […]
July 24, 2015
Peter Ross VP, Corporate Marketing
The end of every June at TechTarget marks the initiation of a brand new sales team that has just completed a comprehensive sales training and on-boarding program (i.e. sales boot camp). […]
July 23, 2015
Sandra Nangeroni Senior Director, Marketing & Sales Enablement
Roshantha Pillay based in Sydney, Australia, is the APJ (Asia Pacific and Japan) Campaign Marketing Manager for HP Enterprise Services. She works across the 7 Practices, namely: Workload and Cloud, […]
July 20, 2015
Rich Campagna VP, Products & Marketing
Marketing is an incredibly broad, rapidly evolving discipline. Today’s marketing leaders must simultaneously be creative and quantitative, handling everything from visual brand identity to funnel analysis, and everything in between. […]
July 17, 2015
Vince Bitel VP of Creative Services
Let’s go back for a moment to a time when there was little insightful marketing data… In 1987, I sat across a very expensive desk from one of the era’s […]
July 14, 2015
Garrett Mann Senior Director, Corporate Communications
As TechTarget prepares to hold its mid-year sales meetings, this marks the time when TechTarget along with countless numbers of companies in the B2B technology space takes stock of what its successes […]
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