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  In recent years, B2B organizations have added more and more XDRs – but outcomes haven’t kept up with expectations. In this white paper, we look at findings from recent Tenbound/RevOps Squared/TechTarget research to identify where major chronic breakdowns are still occurring in many Sales Development programs.
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Beyond Activity: How Quality Interactions Can Significantly Improve Yield

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ABM, Demand Generation, Intent Data, Sales and Marketing Alignment

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

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Seth Marrs

Seth Marrs

Principal Analyst, Forrester

John Steinert

John Steinert

CMO, TechTarget

Latest sales & marketing thinking See all resources

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Partner Marketing Visionaries: Partner Sales & Marketing: Driving Success at the Regional and Global Level

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Beware of Black Boxes. Look for Actionable Outputs.

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Marketing Fails & Fixes: Avoiding Common Webinar Pitfalls

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Sustaining ABM Success: Balancing Scale and Customization

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