Database with contacts

Enhance your contact database

Successful marketing starts with good data. If your database is filled with the wrong contacts, or the wrong information about them, you’re never going to be as productive as you could be. As needed, TechTarget can add thousands of contacts to your database. Priority Engine™ then enhances the data on a weekly basis with thousands of relevant prospect activities, so you can focus your best efforts on the critical opportunities in your market.

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intent-driven advertising

 

intent-driven advertising

Build awareness

If you target active buyers with relevant display ads, you can get a 25% lift in consideration rate. But that’s only if you know exactly who to target and when to reach them.

TechTarget’s intent-driven advertising solutions achieve optimized brand recognition by engaging the perfect targets when they’re on relevant TechTarget sites—and after they leave.

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AI-optimized lead generation

Generate better leads

You’re always under pressure to deliver more leads and higher quality. Declining email response and new privacy regulations are only making it harder.

TechTarget’s AI-optimized lead generation delivers millions of opt-in leads proven to yield up to 7X higher engagement rates than other providers.

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AI-optimized lead generation
Priority Engine local prospects
Priority Engine local prospects

Drive in-person event attendance

Events and tradeshows remain central to most B2B marketing plans. Often, the most stressful part can be simply finding and recruiting quality prospects who’ll actually attend.

TechTarget helps you identify and engage new prospects who want to attend because they’re currently researching relevant solutions right now.

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Deliver Virtual events NEW. (Reorder below)

Deliver virtual events

Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. From targeting the best audience to ensuring content uptake and providing a superior attendee experience, there’s a lot to cover.

TechTarget helps you deliver the goals of your online experiences with end-to-end marketing support.

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Deliver Virtual events NEW. (Reorder below)
Priority Engine Inbound Converter
Priority Engine Inbound Converter

Convert website visitors

The worst deals to lose are the ones that come right to your doorstep. If you can’t quickly take action on the accounts visiting your site, you stand to miss out on those opportunities.

TechTarget’s Inbound Converter identifies the in-market accounts visiting your website, then connects you with the real members of the account buying team. Finally, it helps you prioritize and engage them across multiple marketing channels.

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Priority Engine company info

Enable Sales & Channel

Eventually, your hard-found leads end up in the hands of sales or your channel partners. But if they struggle with conversion, you lose.

Help your sellers craft more personalized pitches. Enable them with purchase intent data and real insights. Armed with this, they can break into new accounts, land more meetings and close more business.

Priority Engine company info

Activity Matters for Marketing

Fuel your pipeline faster with real insights about real people.

see the data

Fuel your pipeline faster.

Schedule a customized Priority Engine™ walkthrough today.

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Abe Sanchez

If you’re ready to take sales and marketing to the next level, Priority Engine is one thing you definitely need as part of your stack. It gives sales everything they need to be able to close a deal.”

Abe Sanchez, Digital Marketing Manager

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Abe Sanchez

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