White Paper/E-Book
Account-Based Marketing PE Nov 2021 release
Accelerate & Scale Smarter ABM
Enhance target account lists
Your ABM program can fail on the basis of your target account list alone. Many companies make the mistake of targeting accounts that look like a great fit, but don’t have a need and may not ever.
Avoid the issue with Priority Engine™ by using firmographic, technographic and behavioral data to identify accounts that fit your ideal customer profile and are actually in-market for your solutions — right now.
Discover how to accelerate your ABM strategy.
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Prioritize target account lists
Defining your target account list is critical, but it’s still impossible to effectively engage every company all at once. To be productive, you need a way to concentrate on the accounts that will yield the best results today.
Use Priority Engine to rank and prioritize your target account list based on recent, relevant research behavior from real people on active buying teams.
Learn About Priority Engine
Engage target accounts
Optimal ABM comes from a coordinated approach to engaging target accounts. It requires integrated campaigns synchronized across multiple sales and marketing channels.
TechTarget’s uniquely coordinated, continuously optimized ABM advertising and lead generation services maximize engagement from target accounts and buyers. By increasing your impact, you grow opportunities and win more deals.
Reach and engage with your target accounts.
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Uncover buying team contacts
Ironically, one of the most common pitfalls of ABM is being too account focused. While it’s true that enterprise technologies are bought by companies — you still have to sell to people.
Priority Engine makes it easy to find and engage real buyers by connecting you to the actual known members of the buying team, the people researching solutions in your market. And you get all the critical insights you need to break through.
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Measure success
You need to assess and communicate your ABM program success. Not just pipeline and revenue — your impact on each key element of the buyer’s journey.
Priority Engine’s ROI Dashboard highlights results across all of it, from pipeline generated, to lead gen, to targeted audience reach and influence.
We were trying to narrow our universe of accounts based on company size and industry. Priority Engine has really helped us refine that list and focus our sales reps.”
Emily Ketchum, Director, Global Marketing Operations
ABM resources
Product Sheet
ABM Focused on Results
Article
Hey CMOs, ROI Is People!
Research/Analysis
Profiling ABM Success
Product Sheet
Contact Sales
Connect with an Expert
Product Demo
