Perspectives on using digital advertising to drive brand awareness, engagement and demand.
August 1, 2022
Steve Niemiec Chief Revenue Officer
Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]
March 31, 2021
Sharon Palermo Product Marketing Manager, Brand Solutions
It’s 2022. You’ve created compelling display ads for a valuable product, but you’re struggling to reach the audience that needs it. You can’t identify potential buyers in a sea of […]
April 21, 2020
John Steinert CMO
We’re now at almost a month of really being into this thing, so I’m focused intently on 2nd Qtr. forecast and re-assessing the annual plan at the same time. In […]
February 13, 2020
Kyle Donley Product Marketing Manager
You’ve probably heard the news: Google is killing third-party cookies. This announcement, combined with regulations like GDPR and CCPA, has ushered in a transformational moment for the ad tech space. […]
September 13, 2018
Michael Box Content Creator
There is no doubt that Artificial Intelligence (AI) is an incredibly powerful tool for B2C marketers. With very large target audiences and endless supplies of consumer data, Artificial Intelligence is […]
July 5, 2018
Michael Box Content Creator
We’re not as rational as we think we are. B2C marketers have long understood this—desire sells, whereas a list of product features doesn’t. And the fact is that despite all […]
December 6, 2016
Kristin Prosowski Senior Director, Custom Solutions
According to the Association of National Advertisers (ANA), 96% of marketers say it is important for ads to be contextually relevant to the surrounding editorial content. Native advertising fully embraces this by integrating […]
December 5, 2016
Kristin Prosowski Senior Director, Custom Solutions
Sharethrough defines Native Advertising as: “an ad experience that follows the natural form and function of the user experience in which it is placed”. Native Advertising has grown steadily in […]
December 5, 2016
Dan Castello Director of Data and Custom Ad Solutions
You wouldn’t put crude oil in your car, would you? Without being processed into gasoline, that oil would stall your engine and leave you stranded on the side of the […]
November 15, 2016
Adam Davis Director, Brand Advertising and Search Solutions
In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]
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