Tips, strategies and guidance on content development and marketing and how to map content to the buyer's journey to maximize engagement.
June 27, 2022
Byrony Seifert VP of Marketing and Product Delivery, EMEA
Face-to-face interactions in B2B sales and marketing are declining and digital messaging is getting ever noisier. 83% of prospects say they receive more online messages from IT vendors now than […]
June 22, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
This is the second part of a blog series on how marketers can better build and optimize content for EMEA. You can read Part 1 here. The truth is – […]
June 20, 2022
Voula Hantziantonakis Senior Customer Success Manager, EMEA
Content is the number one building block in the overarching category of customer experience (CX). How to successfully build your content efforts, in the ever-shifting move to more and more […]
April 29, 2022
Fiona O'Connor Senior Content Marketing Manager
The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]
April 29, 2022
Chris Brookes Product Marketing Manager, APAC
An interview with Marcelo Loustau, Head of Demand, APAC – MOI Global Content development is an essential part of any tech vendor’s marketing strategy, and yet often marketers struggle with […]
February 28, 2022
Fiona O'Connor Senior Content Marketing Manager
We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]
January 20, 2022
Fiona O'Connor Senior Content Marketing Manager
If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]
November 29, 2021
Fiona O'Connor Senior Content Marketing Manager
Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]
September 1, 2021
Fiona O'Connor Senior Content Marketing Manager
Because of its ability to draw readers in, storytelling has become a potent format for B2B writers. Just like everyone else, many businesspeople enjoy consuming information in story form versus […]
August 2, 2021
Fiona O'Connor Senior Content Marketing Manager
Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]
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