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Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

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Anonymous Still Means Anonymous – Sales Needs More

Steve Niemiec Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Intent data for sales
Making Sense of Intent Data for Sales and Marketing Pros

Fiona O'Connor Senior Content Marketing Manager

Intent data promises different benefits depending on how it’s made, how it’s sourced and how you put it to use. Companies are adopting it for different reasons and solution providers […]

AI vs. purchase intent
Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Real Purchase Intent Data
Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Steve Niemiec Chief Revenue Officer

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

intent data
A Practitioner’s Brief on Intent Data

Fiona O'Connor Senior Content Marketing Manager

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]

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