The latest in-depth research and pulse survey information on IT buying priorities, media consumption trends and technology purchase intentions conducted with thousands of technology buyers worldwide.
September 30, 2020
Susan Smith Publisher, Managed Service Provider (MSP) Market
The managed service provider (MSP) market has been steadily growing over the last several years. According to TechTarget’s annual IT Priorities survey fielded in January, 75% of end users intend […]
August 29, 2019
Kelley Damore Chief Content Officer
As TechTarget celebrates its 20th anniversary, let me take you back to 1999. The technology industry was booming with dot-coms and brimming with new print publications, such as The Industry […]
September 13, 2016
I just saw a study from Strategy Analytics that finds Asia Pacific poised to overtake North America this year as the world’s biggest digital ad spending market. Surprised? I was. […]
November 3, 2015
Dave Costello Client Consulting Manager
Last Thursday October 29th we invited the area’s top tech marketers to TechTarget’s headquarters in Newton, MA. for the 38th ROI Summit. We saw a strong turnout early for those […]
September 29, 2015
Jon Brown VP, Market Intelligence
Change is a good thing in the long run, but change can really suck while you’re experiencing it. Right now, six (6) macro phenomena are changing the practice of Information […]
June 22, 2015
Abby Gilmore Grant Director, Client Consulting
Event Recap Last Thursday, June 18th we hosted our 37th ROI Summit in Raleigh-Durham, N.C. Our first Summit in Research Triangle Park was one for the books, with a room […]
March 31, 2015
Chris Rudnick Marketing Manager
Marketing activities generate data, but intelligence turns data into deals. The technology purchasing landscape has evolved and buyers have the ability to evaluate vendors with little interaction with sales. Because […]
February 6, 2015
Peter Ross VP, Corporate Marketing
Tech Marketers Worldwide Unite Throughout the course of 2015, we’re bringing TechTarget’s marketing insight and energy to over 10 cities worldwide. Our free TechTarget Worldwide ROI Summit series debuts in […]
February 5, 2015
Garrett Mann Senior Director, Corporate Communications
There is no shortage of advice and best practices out there on how marketing and sales teams can address their challenges, including in the pages of this very blog. Some […]
January 21, 2015
Chris Rudnick Marketing Manager
Over the years, we have all witnessed the power shift in the buyer/seller relationship. The education that a buying team requires in order to make a well-informed purchase decision is […]
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